Direct Sales Business: Scentsy


“Try not to become a man of success. Rather, become a man of value. A successful man takes out of life more than he puts in. A man of value will give more than he receives.”


These words from Albert Einstein are what Scentsy founders say were their motivation to build a business around the core virtues of simplicity, authenticity and value.

What is Scentsy?

Scentsy is a company that offer a safe, wick-less alternative to scented candles. Scentsy products include wickless candles, ceramic warmers and home-fragrance products.

Where Did the Idea Come From?

Stay-at-Home Mom Kara Egan was inspired by an Oprah show focusing on “Millionaire Moms,” and decided she wanted to start her own home business. Egan and her sister-in-law were inspired by an idea they came across of burning broken candle pieces in a warm potpourri. Their business plan: Sell Candle Chunks in a warmer.

(From the Scentsy website)

In July 2003 Scentsy was born. “We actually poured our first set of bars in an ice cube tray,”
remembers Colette. “The scent was Red Delicious. I still have some of the original cubes we made.”

Entrepreneurs Orville and Heidi Thompson bought the company in 2004, and on July 1st, they launched Scentsy as a party plan company.

Is Scentsy a member of the DSA (Diect Selling Association)?

Yes, they are an active member (very important!) In June 2009, Scentsy, Inc. was honored with the DSA’s first Rising Star Award

Visit the Scentsy website to learn more about starting your own Home Candle Business.

*I have no association with Scentsy, but I am listing it here only as a resource for anyone interested in direct selling. Please research any business opportunity carefully. Have any diect experience with Scentsy? Please leave us a comment here, or on the community forum. TIA!

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